Easy, Easier is Not Good, Better
Wait a minute, is this a Microsoft site or did I happen onto Cartoon Network? I don't get Microsoft's new marketing push on Forefront, it's security suite. At the Easy, Easier site you are invited to play the role of superhero (aka a generic IT professional) and battle zombies, secret agents, aliens, and ninjas. Maybe I'm too old school, so my children tell me, but I've always thought security was a serious issue that deserved some sober thought and attention. I could be wrong - Microsoft may be on to something here, like ...
- They are tired of watching truly funny Apple commercials mocking the headaches of Windows upgrades
- They are tired of hearing about how badly their anti-virus performed on third-party evaluations against their competitors
- They aren't making any money trying to sell security to security professionals so they are expanding the target audience to include Cartoon Network fans
I'm not sure what the motivation is but I do know the Easy, Easier campaign doesn't do justice the the problems it targets. The truly sad part is the ad campaign may actually work and it will convince some that security can be made easy. It can't, and it never will. Give up the wanna-be as clever as Apple ads and try a frank assessment of the state of threats instead.
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