Why the Goggle Phone Matters to IT Departments
Remember when Blackberries were relatively new, executives loved them so IT departments told to make them work with the corporate systems. The push to support the new device wasn't a product of an IT strategy, it was a grassroots push from the top. Will history repeat itself with the Google phone, but this time with the push from a non-executive mass market.
Google's thirst for ad dollars means its phone will be very different from offerings from Apple (nasdaq: AAPL - news - people ) or Microsoft (nasdaq: MSFT - news - people ). While both Apple and Microsoft started with the affluent, Google will be trying to crack the smart-phone market from the bottom up, industry sources say (Google declined to comment for this story).
But then the article goes on to say because Google will use an ad-based business model
That means Google may find a home for its phone among consumers in developed and emerging economies, rather than the corporate or creative elite.
I'm not so sure. Businesses will have an opportunity to connect with customers in ways that we haven't even thought of yet. It's not just a matter of what executives and managers want in terms of access to apps - the Gphone may have a much more direct impact on the bottom line than its predecessors. This means IT departments will be building apps for the Goggle phone and dealing with all security issues that implies.
What do you think, will the Google phone really have an impact on IT or have I missed something here?
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