Internet Security To Get Colbert Bump
Stephen Colbert is famously known, at least to himself and his fans, to provide politicians who appear on his show with a bump in polls while artists and writers see higher sales. Wikiality, the Truthiness Encyclopedia that is dedicated to all things Colbert, uses statistics from Fox News to prove the truthiness of the bump:
Findings, however, show that the bump raises the poll numbers for political candidate by no fewer than 10 points. This was first evidenced in the 2006 midterm elections. Being on The Colbert Report increases book sales by 10 times on average
So will last nights guest Jonathan Zittrain, who was promoting his book on the future of the Internet, lead to an Internet security bump?
Zittrain's book, The Future of the Internet and How to Stop It is already selling well on Amazon so maybe the bump will tend toward increasing awareness of problems with Internet security. Colbert is concerned about not hearing from his Nigerian prince in a while but Zittrain was more interested in the size of botnets:
"There is one estimate that there are a quarter of a billion computers out there that are so called zombies."
Given how difficult it is to measure the size of botnets, I'm not sure what to think of that statistic. Perhaps Zittrain got the number from Fox News, too.



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